Account Director, OnBrand
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The Global Advertising and Brand Management (GABM) organization has a mission to create marketplace demand and drive commerce for American Express through differentiated and innovative products, partnerships, marketing, and customer experiences. OnBrand is American Express’ In-House Creative agency, our agency is on a journey of exciting expansion. The ambition of our agency is to become "Creative partner-of-choice" for our Business Unit partners by unlocking value with a deeper knowledge of our business, the brand and our customer to drive results.As we expand, our focus is on developing forward thinking ideas and seamless digital-first customer experiences across channels powered by industry-defining creative excellence.
The Account Director, OnBrand, will report to the Vice President of Account Management. To be successful in this role, the candidate must exhibit outstanding strategic, analytical and partnership management skills required to lead account planning, business development and pipeline management for key digital projects working with B2B, Consumer and Enterprise partners and decision makers.
As the senior point of contact for our BU and Enterprise partners, the Account Director will also be responsible for working with cross discipline leads across strategy, project management, creative, and production to service projects, build project plans and manage creative development against business objectives to achieve the highest possible impact. This individual will focus on enabling strategic and creative elements of the agency, but also playing a critical role to attract, retain and develop best-in-industry talent and build a culture delivering transformative work.
Day to day responsibilities include, but are not limited to:
General Account Management Responsibilities:
- Serve as the main point of contact for Marketing, Product and Enterprise partners across business units
- Develop and sustains key BU-client relationships to grow business, anticipate demand and drive results
- Develop a clear view of business pipeline and marketing partner priorities
- Own BU deliverables: understands partner requests and ensures creative output aligns with client needs, while balancing BU needs against the agency’s bottom line
- Anticipate client needs and proactively present solutions that enhance the digital experience
- Build and maintain strong, long-term relationships with partners to ensure strategic alignment and drive organic business growth.
- Ensure alignment between different business units, translating complex business requirements into actionable digital strategies
- Regularly input on digital operations workstreams to increase efficiency and agency capabilities
- Lead regular client meetings, ensuring transparency, and driving conversations around performance, goals and optimizations
- Foster collaboration across the agency and with external partners to ensure cohesive execution
- Manage, mentor and lead account team
Strategic Partnership Leadership:
- Develop and execute strategic roadmaps for landing page experiences that align with broader business goals in partnership with creative strategy and technology teams
- Drive the integration of digital solutions across various business units to create a unified customer experience
- Guide clients in refining customer journey strategies, ensuring consistency and engagement across digital touchpoints.
- Collaborate with BU marketers to shape the direction of campaigns, focusing on user experience, and driving performance, goals, and optimizations
- Leverage analytics and user insights to drive landing page enhancements working closely with data teams to deliver cohesive landing page experiences that support the overall customer journey
- Ensure that landing pages are optimized for both UX/UI and SEO, while also being responsive across devices.
- Innovation & Inspiration: Stay on top of digital marketing trends, new technologies, and best practices in order to provide strategic recommendations on the latest tools, platforms, or methodologies that can enhance the digital experience
Minimum Qualifications:
- 7+ years of experience as a client account director or other relevant management role at a leading external or in-house creative agency
- Ability to understand digital platforms and advertising brief asks by channel, with vision towards output required to meet client needs
- Proactive and highly organized approach, with the ability to manage and prioritize multiple projects and campaigns in a timely manner
- Experience compiling and analyzing insights from campaign performance reports in order to troubleshoot campaigns as needed
Salary Range: $130,000.00 to $205,000.00 annually + bonus + equity (if applicable) + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
- Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise.
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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